Small Business Workshops

‘Brand Discovery’ Workshops

Brand Strategy for Small Business

The workshops consist of 2 x 90 minute sessions set across 2 days


During the sessions we walk through the brand strategy process following a structure designed for small businesses, covering the following areas:

  • An introduction to brand specific for small business

  • Identifying, getting to know and connecting with your ideal customer

  • Identifying your competitors and what you need to know about them

  • How to assess the strengths and weaknesses of your business

  • Delving into the ‘personality’ of your business

  • How to identify what’s unique about your business that sets you apart from the rest

  • And more…


The goals of these workshops are:

  • To encourage you to momentarily step out of “doing mode”, to pause and consider who your business is and what it is about

  • To help you to think more strategically about your business when it comes to day-to-day decision-making

  • To help reduce the “random acts of marketing” you may be committing, saving you time and money, and keeping you focused on your end goal


In-between the two sessions participants have a chance to reflect and work on the content covered  in Session 1 with take-home exercises that will form your brand strategy.

These workshops are limited to a maximum number of people so that attendees can gain insights specific to their business


Looking to book a spot or wondering if this workshop series is right for you and your business? Get in touch!

DM on Instagram – @switchandpivot

Message via Facebook


Hi, I’m Emma, founder of Switch & Pivot.
I empower small business owners by helping them think more strategically about their business.
I help small business owners discover what their brand is about beyond the logo and how to better express it to their ideal customer.
I believe in a realistic and simplified approach to small business marketing using marketing practices that are achievable for the small business owner.


Emma has the ability to quickly assess the strengths and weaknesses of a business. She found accessible and innovative ways to work on our weaknesses while highlighting our strengths. Emma identified the gaps in our business and made it within reach to fill the gaps in a way that doesn’t stretch us.

She offers a wealth of experience and skills that would not normally be accessible to a small business.

Bindi – CEO, The Trading Circle

Emma brings an indomitable and infectious enthusiasm and energy to her work.  Coupled with an acute insight of marketing opportunities, her services are a breath of fresh air and excitement!

Alex – Gondwana Telescopes

Emma has been a great help in developing a marketing and rebranding approach for our business. Emma can be quite unlike other marketing professionals. She has a great capacity to sit back & really listen. When she does offer her input, she’s tuned in to your needs and what you and your business are really about – she ‘gets it’.

Her approach is to look at genuinely connecting your service with the right people. Emma is innovative and honest, direct and positive and I would certainly recommend her highly to any business.

Susie – Earthbeats Music

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