Creating a brand strategy for your business is about working out who your business is beyond the logo…
Who is your ideal customer? What are your brand’s values and beliefs? What do you have to offer that’s unique?
A brand strategy will help you to think more strategically about who it is you’re trying to connect with and how you’re going to do that.
It’s very common for small business owners to skip the brand strategy stage prior to launch…simply because it all becomes a bit too overwhelming!
But it’s never too late to create one.
And it doesn’t have to be complicated.
I help small business owners who…
- …are in the planning stages and need a brand strategy for their business.
…have an established business but are now ready to get serious about a brand strategy.
…are running an established business and want to strengthen or change their current brand strategy.
In 1:1 sessions I show small business owners the steps involved in creating a brand strategy following a structure specifically designed for small businesses.
We’ll look at what you already have in place – there’s often a lot of good stuff already there.
We’ll identify the areas that need more attention, strengthen what’s working and quite possibly take your business in a whole new direction – this happens more often that you’d expect!
I’ll help you discover what your business is about and how better to express it through brand.
The BRAND DISCOVERY package
2 x 90 minute 1:1 sessions which will cover…
Identifying and getting to know your ideal customer with simple market research methods and consumer profiling
A simple approach to assess your competitors which will show you what your strengths are and where there are gaps in the market
Identifying your unique selling proposition which is what sets you apart in the market
Looking at the strengths and weaknesses of yourself and your business and how to turn these insights into strategic opportunities
Delving into the “personality” of your business – finding depth beyond the logo
These 1:1 sessions will help you to…
…momentarily step out of “doing mode” to pause and consider who your business is beyond the logo.
…think more strategically about your business when it comes to your target audience, your offering and how you express your brand.
…reduce the “random acts of marketing” you may be committing, saving you time, and money, and keeping you focused on your end goal
Between the two sessions you’ll be given the opportunity to independently work on some of the areas we cover giving you the chance to reflect on areas of your business at your own pace.