Switch & Pivot simplifies the brand strategy process so that small business owners can really get to know their brand.

Through 1:1 sessions and workshops Switch & Pivot provides you with the knowledge and tools to strengthen the foundations of your business through brand strategy.

Why does a small business need a brand strategy?

A strong brand that is expressed well leads to higher customer engagement, increased customer loyalty and will give your business a competitive edge.

A brand strategy will help you…

  • Work out who your business is and how to better connect with your ideal customer
  • Work out who your competitors are and what sets you apart.
  • Have more clarity around your brand before working with a graphic designer on your business’s visual identity

Looking to find out if this is what your business needs?


Hi, I’m Emma, founder of Switch & Pivot.
I empower small business owners by helping them think more strategically about their business.
I help small business owners discover what their brand is about beyond the logo and how to better express it to their ideal customer.
I believe in a realistic and simplified approach to small business marketing using marketing practices that are achievable for the small business owner.


Emma has the ability to quickly assess the strengths and weaknesses of a business. She found accessible and innovative ways to work on our weaknesses while highlighting our strengths. Emma identified the gaps in our business and made it within reach to fill the gaps in a way that doesn’t stretch us.

She offers a wealth of experience and skills that would not normally be accessible to a small business.

Bindi – CEO, The Trading Circle

Emma brings an indomitable and infectious enthusiasm and energy to her work.  Coupled with an acute insight of marketing opportunities, her services are a breath of fresh air and excitement!

Alex – Gondwana Telescopes

Emma has been a great help in developing a marketing and rebranding approach for our business. Emma can be quite unlike other marketing professionals. She has a great capacity to sit back & really listen. When she does offer her input, she’s tuned in to your needs and what you and your business are really about – she ‘gets it’.

Her approach is to look at genuinely connecting your service with the right people. Emma is innovative and honest, direct and positive and I would certainly recommend her highly to any business.

Susie – Earthbeats Music

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